Visual Merchandiser · India/India/India/INDIA, UK
VM Portfolio
Visual Merchandiser with 4+ years of international retail experience, crafting compelling brand narratives through immersive window displays, store zoning, and luxury product storytelling at Swarovski and H&M Oxford Street, London.
Core Skills
- Window Display Design
- In-Store Styling
- Store Layout Planning
- Visual Storytelling
- Product Hierarchy
- VM Audits
- Trend Research
- Commercial Merchandising
- Retail Branding Execution
- Customer Journey Planning
Expertise
Professional Experience
Swarovski
Visual Merchandiser
Janurary 2025- Present
London
Luxury window and in-store display execution across high-profile seasonal campaigns. Responsible for focal point styling, product hierarchy, lighting direction, and upholding global Swarovski VM standards at flagship level.
- —Conceptualised and executed 12+ seasonal window campaigns (Christmas, Valentine's, Mother's Day)
- —Maintained global Swarovski VM standards across London locations
- —Collaborated cross-functionally with buying, marketing, and store operations
- —Delivered VM audits ensuring brand consistency and display excellence
H&M — Oxford Street Flagship
Visual Merchandiser
April 2024- December 2024
London
Visual merchandising at one of the world's highest-footfall fashion retail locations. Led trend-led store zoning, sale window execution, seasonal fashion displays, and commercial merchandising strategy across five floors.
- —Managed visual identity across 5 floors of a global flagship store
- —Executed high-speed seasonal resets for Sale and trend launches
- —Delivered trend-led zoning plans aligned with buying strategy
- —Mentored junior VM team members and maintained VM standards