Spring Campaign
Project 01
Mother's Day Campaign
To create an emotionally resonant window display that elevated Swarovski's gifting narrative for Mother's Day, drawing footfall and converting browsers into buyers through luxury visual storytelling.
Visual Merchandising Portfolio
Creating Retail
Experiences
Through Visual Storytelling
Visual Merchandiser
London/ India
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Introduction
Crafting Retail Experiences Through Visual Storytelling
I am a Visual Merchandiser with 4+ years of international retail experience, specialising in luxury window displays, store zoning, and product storytelling. My work spans premium and high-volume fashion retail — from Swarovski's crystal-led luxury world to H&M's Oxford Street flagship.
I bring a strong eye for detail, a deep understanding of customer journey principles, and a proven ability to translate brand directives into compelling visual narratives that drive footfall and commercial results.
Window Display Design
Store Zoning & Layout
Product Storytelling
Visual Standards Execution
Customer Journey Planning
Luxury & High-Volume Retail
Location
London/ India
Contact
Rupangibakshi@gmail.comSection 01
Swarovski
Luxury Crystal Retail — London
Window displays and in-store VM for one of the world's most recognised luxury crystal brands.
Christmas Campaign
Project 02
Christmas Window Display
To deliver Swarovski's most commercially critical window display of the year — a festive, high-impact installation that maximised dwell time, brand prestige, and peak trading conversion.
Valentine's Campaign
Project 03
Valentine's Day Campaign
To position Swarovski as the definitive luxury gifting destination for Valentine's Day — communicating romance, desire, and premium value through an intimate, highly styled display.
Section 02
H&M
Oxford Street Flagship — India
High-volume fashion VM at one of London/India /India 's most visited retail destinations.
Seasonal Campaign
Project 01
Seasonal Fashion Campaign Display
To translate H&M's global seasonal campaign visual identity into a high-impact, trend-led in-store and window display experience at the Oxford Street Flagship.
Sale Campaign
Project 02
Sale Window Execution
To execute H&M's sale period window and in-store visual strategy at pace and at scale, ensuring maximum commercial urgency while maintaining brand standards.
Store Architecture
Project 03
Store Zoning & Trend Layout Planning
To plan and execute a full store re-zone aligned to H&M's incoming trend season, restructuring the Oxford Street flagship floor layout to improve customer flow and maximise product discovery.
Core Competencies
Skills & Expertise
◻
Window Display Design
Concept-to-installation window design for luxury and high-street retail environments. Focal point creation, depth layering, and brand storytelling.
Luxury VMFocal PointsBrand Identity
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In-Store Styling
Mannequin styling, outfit coordination, and trend-led product presentation aligned to campaign briefs and brand DNA.
Mannequin StylingTrend CurationProduct Presentation
⊞
Store Layout Planning
Full floor zoning and fixture planning to optimise customer flow, product hierarchy, and commercial performance across retail floors.
Floor PlanningZoningCustomer Flow
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Visual Storytelling
Translating brand campaign narratives into immersive, product-led visual experiences that connect emotionally with the customer.
Campaign VMBrand NarrativeCustomer Engagement
◉
VM Audits
Regular in-store VM audits to assess brand standard compliance, identify improvement areas, and maintain visual consistency across all zones.
Brand StandardsQuality ControlVM Compliance
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Trend Research
Ongoing analysis of global retail trends, runway directions, and competitor VM to inform seasonal display strategy and product storytelling.
Trend ForecastingMarket AnalysisSeasonal Strategy
⊡
Commercial Merchandising
Data-informed product placement strategies that balance aesthetic VM standards with commercial performance goals and trading priorities.
Commercial StrategyProduct PlacementSales Optimisation
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Retail Branding Execution
End-to-end implementation of brand VM guidelines — from seasonal toolkits to bespoke flagship adaptations at scale.
Brand GuidelinesFlagship VMToolkit Execution
4+
Years VM Experience
2
Global Flagship Brands
6+
Major Campaigns
London
Based In
Curriculum Vitae
Visual Merchandiser with 4+ years of international retail experience, crafting compelling brand narratives through immersive window displays, store zoning, and luxury product storytelling at Swarovski and H&M Oxford Street, London.
Core Skills
Window Display DesignIn-Store StylingStore Layout PlanningVisual StorytellingProduct HierarchyVM AuditsTrend ResearchCommercial Merchandising
Work History
Swarovski
Janurary 2025- PresentVisual Merchandiser — London
- —Conceptualised and executed 12+ seasonal window campaigns (Christmas, Valentine's, Mother's Day)
- —Maintained global Swarovski VM standards across London locations
H&M — Oxford Street Flagship
April 2024- December 2024Visual Merchandiser — London
- —Managed visual identity across 5 floors of a global flagship store
- —Executed high-speed seasonal resets for Sale and trend launches
Available for New Opportunities
Experienced Visual Merchandiser open to luxury retail and fashion roles in London and internationally. 4+ years of flagship-level VM experience.
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Get In Touch
Available for new opportunities in luxury & fashion retail.
If you are looking for a Visual Merchandiser with international experience, a passion for luxury retail aesthetics, and a proven track record at flagship store level — I would love to connect.